Writing content that’s inclusive and accessible is no longer optional, it’s essential. Whether you’re creating blog posts, newsletters, or website copy, ensuring that everyone can engage with your content builds trust, widens your reach, and reflects thoughtful, modern communication. Here’s how to do it right.
1. Use Clear and Simple Language
Avoid jargon, idioms, or cultural references that may confuse or alienate readers. Aim for plain language that is easy to understand across different literacy levels and cultural backgrounds. Tools like Hemingway Editor and Readable can help you assess readability in seconds.
2. Be Mindful of Tone and Representation
Use language that respects all races, genders, abilities, and communities. Swap out gendered terms for neutral alternatives (“they” instead of “he/she,” “chairperson” instead of “chairman”), and avoid stereotypes or assumptions. When in doubt, refer to style guides like The Conscious Style Guide for guidance on inclusive phrasing.
3. Use Proper Heading Structure
For screen readers and SEO, structure your content with proper heading tags (H1, H2, H3, etc.). This helps users with visual impairments navigate easily and improves your content’s performance in search engines. Break text into short, digestible sections with descriptive headings.
4. Provide Text Alternatives for Media
Any images, videos, or infographics you include should be accompanied by alt text or captions. Not only does this improve accessibility for visually impaired users, but it also enhances your SEO. You can test your content’s accessibility using free tools like WAVE Web Accessibility Evaluation Tool.
5. Choose Inclusive Visuals
Be intentional with the images and illustrations you use. Choose visuals that reflect diversity in age, race, gender identity, and ability. Free resources like Nappy and The Gender Spectrum Collection offer inclusive stock photos for content creators.
6. Test with Assistive Technology
Before publishing, preview your content using screen readers or browser extensions that simulate accessibility tools. This helps you understand how your audience will interact with your content and spot areas for improvement.
7. Offer Downloadable or Alternate Formats
Make your long-form content available as PDFs, audio recordings, or transcripts to increase accessibility. This is especially helpful for people with reading difficulties, visual impairments, or learning differences.
Final Thoughts
Inclusive and accessible writing helps everyone feel seen, heard, and valued. As creators, it’s our responsibility to make our content welcoming and usable for all.
Want help improving your writing clarity and structure? Try our Free Word Counter & Writing Tools to analyze, edit, and elevate your content.